LATTE x HAVANA CLUB EDITORIAL
Our biggest collaboration to date - with the prestigious Havana Club rum.
We were honored to get this invitation and immediately started developing ideas to work on, and rather than focusing solely on Havana for inspiration, we went further and decided to explore a Cuba that is slightly closer, located in the heart of Alentejo, in the South of Portugal.
Athough far apart, we found more things in common between the two Cubas than we expected - traditional garments, a rich musical heritage, the colors that adorn the houses and buildings.
The result was a collection composed by several pieces bringing both cultures together - two Cuban-cut shirts (one of them a traditional Guayabera); two tees adorned with the collaboration's logo; a technical cargo vest and matching bucket hat; a bandana; a liquor flask, and last but certainly not least, a limited-run bottle of Havana Club 7 Años. All the clothing was made in Portugal.
You can check out the full collection here.
Video directed and edited by Chris Costa and Pedro Leote
Photos by Pedro Leote